Can you remember a time before you were constantly connected to email, Facebook, Twitter and the like?
And more importantly…
Do you really have to blog and constantly connect with your market through social media in order to make it big in today’s world?
Yes, your head is swimming already and you wish it was a little easier, but all you seem to be doing is frantically jumping from platform to platform trying to market yourself in front of more people.
And by the time you think you’re done, it’s time for another blog post and then the cycle starts all over again.
If you recognize yourself here, let me tell you I’ve been there, and sometimes still am. But I’ve found a few tips that I thought might help you:
Reexamine Your Content Strategy –
Why you post on Social Media is as important as what you post. What is it that you want to accomplish?
Ask yourself this question: What is your purpose for using social media marketing? The only answer can be: this is where I connect with my ideal customer! If 80% of your customer connections are offline, or somewhere else, STOP NOW – it’s time to rethink how you use your precious marketing effort, because time is a thief in social media world without a clear purpose.
Ensure you have a single, measurable goal for reaching your ideal customer through social media. Focus only on that single goal until you can see measurable results.
Once you’ve narrowed down exactly what it is that you want to accomplish and who you are targeting, it helps open your mind to figure out what tasks you really need to do. That way you can spend your time doing those tasks that will really make a difference in your business.
Stay focused and do not get sucked in –
Block out time in your calendar to accomplish your Social Media tasks and commit to that time.
Turn off everything else and stay focused on the task at hand. It’s too easy to want to pop over to your other window every time you hear the notification that you have a new email or message on facebook.
Delegate some of your Social Media work –
Maybe it’s time to get yourself a Virtual Assistant. Let them handle at least some of the workload for you.
At the very least, find a few tools to help automate the process. Be sure to have social sharing buttons on your blog to make it easy to share your posts. Tools like Buffer, TweetDeck or HootSuite can help automate scheduling your posts. Spend a couple of hours scheduling your posts for a few days or even a week.
Marketing can be as simple or as complicated as you want to make it – a choice that helps you feel more in control. When you are building your business, simplifying your unique marketing message to a highly targeted audience; with a clear purpose, and goal directed to where your ideal customers are online – will give you clarity, and importantly, peace of mind in this increasingly complex online world.
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<—— Did this article help you? If so, it would mean a lot to me if you would share it with others!!! And, share your comments below! I would LOVE to know more about you and your thoughts on this subject!
Let’s have some conversation!
By Lynn Huber
p.s. Sometimes I take things too seriously. Sure… blogging has become a business and a way of sustaining my family so there needs to be some element of taking it seriously – but that doesn’t mean it can’t be fun. Social media is a space that is at it’s best when it is fun and playful. Let it bog you down and you’re kind of defeating the purpose of it all.
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