Have you always thought you have to deal with a certain amount of rejection before you can find success? We all know we need to go through the No’s to get to the Yes’s, right? Are you tired of “going shopping” just to be able to find new people to talk to, or standing outside grocery stores talking to everyone who walks by? Does it feel like you’re chasing your potential recruits when they don’t return your calls or don’t answer the phone when you call – even after they asked you to call them? While I do agree that it’s a good idea to start with the people you know, to an extent – and I do use and have been successful with many of these traditions – there are other options to grow your business as well. The key to massive success is getting the customer to come to you first!
The internet has opened a whole new world of Marketing. Using the internet, it is possible to attract the really interested prospects to you, and they can be prequalified before you even talk to them. How do you do that? First you need to understand the difference between being a Consultant and being a Sales Rep. A Consultant is perceived as being valuable while a Sales Rep is perceived as being a nuisance.
I’m sure you’ve heard the saying “no one likes to be sold, but everyone loves to buy”. The difference depends on whose decision the purchase is. When you are trying to sell something, it is your decision; but when someone wants to buy something it is their decision.
So what if, instead, you offered value – without pitching your company or product? It’s all about building a relationship first and this can make a huge difference in your business. As you become known for your expertise and helpfulness, people who want success will flock to you and some will even ask if they can join your company. Can you see how this is different than you asking them to join your company?
So… come with me and I’ll give you the tools to do this yourself. But, keep in mind, to make this happen, you will need to spend some time and money learning this process before you can make it work. I will give you all the information you need, but you must be willing to put in the effort to step up to make this happen, or you might as well quit right now. OK… ready?
Here are the tools you will need to make this happen for you.
Your Personal Website/Blog
OK, now the first step is to create a website/blog. If you’re serious about marketing yourself online, it is critical that you have your own personal website. People will find you online, read about you, learn from you… and then contact you directly.
Your website is your online marketing hub. And in recent years, blogging has created more millionaires than almost anything else online. With your blog we will teach you exactly step by step how to become the leader and the authority in your industry with the leads you have generated with your lead capture system.
My Blog is hosted at BlueHost. Click here to get your hosting.
Here Are Some Tips On Your Personal Website/Blog
Lead Capture Pages & Full Auto Responder System
Once a prospect submits your form (Lead Capture Page), the system will automatically send out pre-written auto responder emails to get your prospects to know, like and trust who you are. When your prospects come to trust you, they will naturally want to buy from you and join your team.
The best Auto Responder System I've ever used is AWeber. Click here to signup for your account.
Create A Blog Broadcast For Your Blog Using AWeber
Once you have your website setup, and have setup your autoresponder, you might want to create a Blog Broadcast.
A Blog Broadcast will automatically send an email to your list whenever you have a new post. If you’re receiving training emails from me, the Blog Broadcast is what you’re receiving.
I use this for training emails on my training blogs, and I use it for customers/prospects on my business blog. It works for any blog that you want to get the word out that you have a new blog post.
Live Meeting Room
Communications in Team Building is absolute key, and with this stellar product you can build, train and sell from this Powerful Global, but private to you, Live Meeting Room. This amazing system allows you to communicate in real time audio and video, conduct presentations, and share your desktop or files with all your attendees. And the best part, you can start for FREE! No need to upgrade until you've grown your business enough to need it.
My recommendation for Live Meeting Room is Zoom – Check it out here.
Other Helpful Tools:
You can register your domain at GoDaddy. Register your name as your web address (i.e. LynnHuber.com), or find a unique name that fits your business.
If you want to get started with a free site you can get one at WordPress. There are also many free templates you can get to make your site unique, and many of them are pretty good.
However, my experience has been that it’s better to pay for a quality blog that you own, the search engines like and will help you promote your most important product – YOU!
I use a program called Artisteer to create my own Blog Themes. Artisteer is the first and only Web design automation product that instantly creates fantastic looking, unique website templates and blog themes, and they can be easily used for your WordPress Blog. The program is fun and very easy to use, and you can design awesome blogs and cool web templates in minutes. If you decide to purchase this program, the Home Edition is all you need. There is no need to purchase the more expensive version unless you want to be a web designer. 🙂
If I were to purchase a Blog template, the one I like best is called Thesis. Check out Thesis here. Thesis is the template I used for this website – LynnHuber.com. This template is professionally written and gives you tons of controls over how you want your page to look. It puts the control in your hands so you can work on promoting YOU!
Keep in mind; if you are new to this, you are going to need to spend some time learning how to make your blog look the way you want and how to customize it for your needs. I have found a perfect book that will help you really get started. Click here to purchase WordPress for Dummies.
Micro Niche Finder is an amazing Keyword Research tool. This tool will help you find the right words to use in your blog posts and website text to help you rank higher on the search engines. Keywords can be so competitive and Micro Niche Finder will help you narrow down the focus so you're getting targeted traffic with your keywords.
TweetAdder is an amazing tool that lets you automate your Twitter Marketing. This will help you search for your target market to follow and get them to follow you, keep your tweets relevant and posted on a regular basis, and allow you to manage many twitter accounts. This is fast becoming a huge part of my marketing arsenal.
SEOPressor is another amazing tool that helps you optimize your WordPress Blog posts so that you'll rank high with the search engines. This will only work on self-hosted blog sites. I would consider this one of the most important tools to helping you get found online!
Instant Teleseminar – A Conference Call/Webinar solution that makes it easy to do presentations, team meetings, etc. Instant Teleseminar gives your audience a local dial-in number across the USA, Canada, the UK and Australia…plus Skype access to reach your events from anywhere in the world. Your US callers can also get toll-free access to your conference. You can try a 21 day trial for only $1.00 to see if this works for you!
AudioAcrobat – Record and broadcast on-demand audio and video in seconds! Legally record any Phone Call or Conference call! Start your own Radio / TV Show today! Showcase your message privately or publicly via Email, Blogs, Social Media and on any Website! Upload, Download, Stream, Podcast, Share and more!
Although I strongly suggest starting out with your warm market and building a list, sometimes you just need a way to bring in more people to talk to. I have found a wonderful source of good quality leads, where most people I call are happy to talk to me – in fact many will return my calls after I leave a voice mail for them. I have tried many lead sources, so I find this quite refreshing. Check Out our Leads here. Their lead program is very affordable.
I have found a program that help you keep track of every business expense, and help you find more items to deduct from your taxes. One of the benefits of having your own business is that you get some tax breaks from the IRS. TaxBot is a program which does many things for you.
- Keeps track of your mileage using the GPS in your phone – this is worth a ton to you on your taxes – and now it's so easy to use.
- Keeps all your receipts in your program. Every time you enter an expense, either save the receipt or take a picture of it with your cell phone. No need to ever fear an audit again – it's right there and you don't need to go looking for the receipt
- It also keeps track of who you met and why. This information alone can save you big time in case of an audit.
Check out TaxBot here – Normal price is $19.99/month, but with my link you'll get to try it for free for 30 days, and then get it for $9.99. Can't beat that!
This is crucial to the success of your online marketing.
Networking Times Magazine – This magazine has taught me so much! It’s filled with articles from people who have achieved success, and it really teaches not only what to do but how to do it. Click here to get a free issue.
You only get one chance to make a great first impression, so make the most of it with high-quality, full-color premium business cards. There are many places where you can get quality business cards, but I’ve found exactly what I need at Vista Print. They offer free cards featuring a wide variety of templates to choose from. All you have to pay for is shipping. They also have a larger selection of inexpensive premium cards to choose from. I've used them many times and have always loved the cards I received.
You can also design your own Business Cards at SendOutCards in the PhotoStore! Click here to find out more about the SendOutCards PhotoStore.
Social Media Tools
Get Yourself Online
Social Sites are your next step if you aren’t signed up. Get an account at –
YouTube – I know, you probably don’t have videos yet, but get the account, you’ll learn why!
These will get you started.
This tool integrates with FaceBook to help you create an Amazingly Attractive, Seriously Effective, Facebook Lead Capture Page
Easily customizable, can integrate with your auto-responder, and makes beautiful pages! There is a free version and a paid version. The paid version lets you attach it to your autoresponder and have multiple pages.
Push Button Power Leads
This is an app that is created especially for you to use within Facebook. It will allow you to post pictures to multiple facebook groups. This can save you up to two hours per day because you schedule the posts, and walk away. Push Button Power Leads will do the rest. This will help you get more LIKES, more CLICKS, and more CUSTOMERS.